46 Reasons Why Your Cold Calls Fail...And How to Fix Them FAST
In 46 Reasons Why Your Cold Calls Fail, sales veterans Cory Bray and Hilmon Sorey tackle the dreaded cold call from the vantage point of having made and listened to hundreds of thousands over the years. Everyone in sales has read a book on cold calling at some point in their lives. Anyone in a B2B role knows "how" to do it. What most people don't know are the secrets to how to do it effectively. If you're banging your head against the wall with the latest guru's webinar advice, or tips and tricks online. It's time to take the professional approach and learn what the fastest growing companies in the world already know - it's NOT just a numbers game.
Cold callers: Explore the 46 reasons we have seen cold callers fail and use the solutions to these fails to improve your ability to hit your goals. Managers: Before spending a bunch of money on sales consultants, use this book to OWN your sales enablement and make your cold calling team stronger on a day-in and day-out basis.